Rape culture is everywhere, from pop music that tells women “you know you want it” because of these “blurred lines” in romantic and physical relationships, to everyday jokes and dialogue. Promiscuous women are called “sluts”, whereas their male counterparts are called “studs”, and this adds to the notion that female sexuality exists solely for male pleasure. Because sexual entitlement is so normalized, men can easily fall into the trap of thinking that the “friend zone” is a legitimate way to criticize women’s choices. The only way to be rid of the “friend zone” is to stop using the term in favour of building mutual relationships.

http://www.theplaidzebra.com/the-friend-zone-has-deep-seated-roots-in-rape-culture/