“No boys allowed! This one’s for girls,” another website declares. Generator Barcelona, a hotel and hostel in the Spanish capital’s Gracia district, tells me they had requests from young women who were travelling alone around Europe—mostly from China, Japan, Korea and the Middle East—and wanted to book rooms either alone or with other girls. “I think the main reason is for them to feel safer,” reservations manager Esther Amatriain says.How do these rooms cater for their needs? Amatriain tells me that all the female rooms are located right in front of the elevator to avoid women having to walk down hallways. They also offer a rack to hang additional clothes, a hair dryer, and a small area with a table and magazines. These rooms are popular; Generator Barcelona initially started with six but Amatriain says they added four more recently “due to high demand.”It’s almost impossible to miss the so-called ladylike flourishes when it comes to women-only hotel rooms and floors—features including lifestyle magazines and hairdryers, pink walls, and fresh flowers. Over the last few years, some critics have accused the women-only trend of being more concerned with marketing gimmicks than safety. “Women-Only Hotel Floors: Insulting or Ingenious?” asked a Condé Nast Traveler article in 2013.”Hotels need to work hard to avoid throwing pink on things and adding a glass of champagne and then saying it’s woman-friendly,” says Jason Clampet, the co-founder of travel news company Skift. “Kind of like how when bad designers want to say that something is Latin they stick a chilli pepper on it.”

Quelle: How Hotels Are Capitalizing on Women’s Fears of Traveling Alone | Broadly