“The ethos of the company is to help women and give them something they can be proud of that looks like it could have grown out of their scalp so that it’s undetectable,” says Knight of the Wig Witch. “At the end of the day, our hair is our hair and it’s one of the most important things [about us]—it’s the first thing people look at.”

https://broadly.vice.com/en_us/article/bjdg93/black-women-entrepreneurs-natural-hair-movement